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Tips to Help You Future-Proof Your Employer Brand

One thing that should be a top priority for any business today is the need to build and protect their brand. For many, when we talk of brand building, what comes to mind is advertising, logo design and social media activities. While this is often the case, you need to know of the fact that when we talk of employer branding, this is one thing that doesn’t simply end with advertising, logo design and social media campaigns as many have been made to believe. When we talk of employer branding, we are referencing to all that may go into a corporate brand. In essence, employer branding basically involves all that goes into defining the way that employees and jobseekers feel about being a part of your organization.

Studies and research have revealed that only a paltry 27% of companies out there actually have an employer branding strategy in place. In this post, we will be taking a look at some of the reasons why employer branding is so important and as well some tips to help you protect your employer brand as an entity.

Studies amongst the unemployed and even those in employment who may be seeking greener pastures have actually revealed the fact that a good number of them will not be as open to take up a job with a company that has a bad reputation. Over and above this, you need to be aware that there will be such a stiff competition for employees amongst you as employers and where you happen not to have such a solid employer brand, you are bound to find such a rough time from the competition out there for employees when those with better employer brands come courting for your own employees. If anything, you need to as well be alive to the fact that employees are in fact ready to swap employment and organization for as little a pay rise as a 1% pay rise. Another thing that you should be aware of is the fact that for you to be able to boost your bottom line at the end of the day as an employer, you need to ensure that you have brought in such high quality talent on board and for this, you must see to it that you have built and protected your brand as a matter of need and essence. Following hereunder is a quick rundown on some of the things that you should know of as an employer that will go such a long way in helping you build such a solid employer brand as well be able to future proof the same brand for your organization going forward.

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